Stage 1 · Grow

Your growth shouldn’t depend on you being in every room.

The customers who use your product love it. The market wants it. And every push for growth still lands on your desk.

Nick Burns working with a founder
Sound familiar?

You built good tech. Growing sales still runs through you.

  • You’re pulled into every deal. The team can’t seem to close without you in the room.
  • Pipeline swings between feast and famine, and you can’t see what’s coming next.
  • Your sales process lives in your head, not in a system.
  • You know you should be coaching or hiring sellers, but you’re not sure what “good” looks like.
  • You didn’t start a tech company to spend your life selling. Yet here you are, carrying it.

The real problem isn’t you.

It’s that your growth depends entirely on you. That’s the bottleneck. It’s stressful, it carries real risk, and it’s lonely at the top of it.

The good news is it’s fixable, and I’ve sat exactly where you are.

What actually happens

How does a Grow engagement work?

The three-step plan is how we start. This is what the work looks like once we’re in it.

Step 1

Diagnose

We find where your growth actually breaks. Pitch, pipeline, process, people, tools. You walk away with a clear picture, in priority order.

Step 2

Plan

We turn that into a roadmap you can act on. The few things that matter most, in the right sequence.

Step 3

Build together

We construct the sales engine side by side. The pitch, the process, the CRM, the playbook your team can actually follow.

Step 4

Execute

We run it on real deals. I’m in the trenches with you and your team, winning live, not theorising from the sidelines.

Step 5

Hand over

Your team takes the wheel. By the time I step out, growth no longer depends on you being in every deal.

And then

You get your job back

The one you actually started the company to do.

Being honest about it

What happens if nothing changes?

Most tech companies don’t make it. Many founders end up putting personal savings, even the family home, on the line to keep going. That’s a heavy thing to carry.

  • Growth stays capped at your personal capacity
  • Good people leave, because nothing moves without you
  • A competitor with weaker tech but stronger selling takes the market you should own

You don’t have to carry all of that alone.

The other side of this

Imagine six months from now

  • Deals close without you in every room
  • You can forecast pipeline instead of guessing
  • Your team sells with confidence, because they’ve been coached to
  • You’re free to focus on what only you can do

That’s more than a calmer business. It’s the freedom to build something that lasts.

Proof

AFAM: growing on purpose, not by accident

AFAM had 20+ years and a strong reputation, but growth was organic and hard to repeat. Working together, they put real structure under their sales: target sectors chosen on data, a repeatable approach, and the confidence to take ground from a larger competitor.

They came away able to run that growth engine themselves.

Read the full AFAM story

“Now we understand what drives results and have the confidence to back our decisions.”

Kieron Telford, Managing Director, AFAM
Start here

Not sure Grow is where you are?

Take the scorecard. About six minutes, and it will tell you where your revenue engine leaks and what to fix first.