Fractional CRO in New Zealand: what it costs and when you need one
A fractional CRO is a senior revenue leader who works inside your business part-time and owns the sales number with you. I do this for New Zealand B2B tech companies from $4,995 a month + GST, on 30 days’ notice, four companies at a time. I’m based in Christchurch and work right across the country.
What does a fractional CRO do for a New Zealand tech company?
The same job a full-time chief revenue officer does, for the days a company your size actually needs. I’m inside the business, in the pipeline and accountable for the number.
- Pipeline reviews, so you can see what’s coming instead of guessing
- Working live deals with you and your sellers, not commenting from the sidelines
- Coaching your team until they can close without the founder in the room
- Building the process, the pitch and the CRM so the engine is written down, not in your head
- Hiring the next sales role, and knowing what “good” looks like before you do
- Reporting to your board on the number, with a forecast they can trust
A function fills a seat. Revenue leadership fixes the engine.
Positioning, pricing, pipeline, process and your first sellers all pull on the same number. A fractional CRO joins them up, so a fix in one place doesn’t leak out somewhere else.
When I step out, the engine runs without me, and without you in every deal.
What does a fractional CRO cost in New Zealand?
My Fractional CRO work starts at $4,995 a month + GST. Here’s what sits behind that number.
From $4,995 a month + GST
- Fixing the domestic sales engine: pipeline, process, pitch and team
- 30 days’ notice, no long lock-in
- I keep going at no extra cost until we hit the deliverables we agreed
Scoped on the call
- A wider brief, including the full Global Growth OS
- A three-month initial term, then 30 days’ notice
- We settle the scope and the fee together before anything starts
Four companies at a time
Embedded work means being inside the business and accountable for the number. A fifth would mean you get less than I promised, so I say no instead. Ask on the call and I’ll tell you straight whether a seat is free.
Revenue Partner, $2,495 a month + GST
If you already have capable people, I review the plan, pressure-test the big deal and tell you what I’d do, without running your pipeline. It doesn’t wait on a seat. See every option and price.
When do you need a fractional CRO, and when don’t you?
It’s probably time if
- Nobody senior owns revenue, so the founder does by default
- Deals stall unless you’re in the room
- You’re about to hire your first seller or sales lead and want it to work the first time
- Your board wants a forecast and you’re building it from memory
- Home is working and you’re weighing up Australia, the UK or the US
It’s probably not if
- You have a strong sales leader who needs a sounding board, not a replacement. Revenue Partner fits better
- You’re not sure where the leak is yet. Start with the free scorecard, about six minutes
- You want someone to run one function, like outbound or marketing, rather than own the whole number
Should you hire a fractional CRO or a full-time sales leader?
A full-time hire is the right answer once there’s a proven engine for them to run. Before that, you’re paying a senior salary for someone to build the thing they were hired to run, and finding out six months in whether they can. A fractional CRO builds the engine first, so your full-time hire walks into something that works.
I’ve set out the trade-off in more detail in Fractional CRO vs full-time sales lead: which do you need?
A founder who learned to sell the hard way
I co-founded Emendo, built it to $8M ARR and sold it to McKesson in 2012, then the 14th-largest company on the Fortune 500. I stayed through the earnout until 2015. Since then I’ve helped 60+ tech companies, in New Zealand and offshore, build sales that don’t depend on the founder.
I live and work in Christchurch, and work with tech companies right across New Zealand.
“Now we understand what drives results and have the confidence to back our decisions.”
Kieron Telford, Managing Director, AFAMIs a seat free, and is it the right fit?
Book a free 30-minute Growth Plan Call and I’ll tell you both, straight. Or take the scorecard first and see where your sales are leaking.