Where is your sales engine leaking?
Most growth-stage tech companies aren't short on effort. They're leaking revenue somewhere in the engine - and it's usually not where the founder thinks. This scores your engine across seven dimensions and shows you the one thing to fix first.
14 questions. About 6 minutes. Free.
You'll get a score out of 100, a read on every part of the engine, and your biggest leak named - the constraint that's holding the rest back. No jargon, no fluff.
Answer honestly - score where you actually are, not where you'd like to be. That's where the value is.
What does the scorecard measure?
Seven dimensions, weighted by how much damage each one does when it is broken. You are scored on all seven, and the lowest weighted score is named as your biggest leak - the constraint holding the rest back.
- Positioning & ICP15% of your score
Whether you're attracting and speaking to the right buyers. Get this wrong and the whole engine works harder for less.
- Demand generation15% of your score
Whether qualified pipeline shows up predictably - or only when you chase it. This is the leak founders feel first.
- Sales process & conversion20% of your score
Whether deals move through a repeatable process and close without you in every room. Usually the biggest leak of all.
- Pricing & packaging12% of your score
Whether you're capturing the value you create, or leaving money on the table with every deal.
- Retention & expansion15% of your score
Whether your base holds and grows - or whether it's a leaky bucket you keep refilling with new logos.
- RevOps & data10% of your score
Whether you can see, trust, and forecast the number - or whether every report tells a different story.
- Team & leadership13% of your score
Whether the right people and leadership are in place to run the engine - so it doesn't all depend on you.
Sales process carries the most weight because it is where most growth-stage companies lose the most, and where a fix shows up fastest.
Where should I send it?
Add your details and I'll show your full scorecard now, and email you a copy to keep.
Those last three take ten seconds and they change what I can tell you. A five-person pre-revenue company and a thirty-person one with $4m of revenue have completely different first moves, even on an identical score.
I’ll email you your result. Your details go into my CRM so I can send it, and for nothing else. How I handle your data.
Your details stay private. I'll only use them to send your scorecard and, now and then, something useful. Unsubscribe any time.
Where you stand, dimension by dimension
Your strengths
Where you're leaking
The Roadmap is written from your answers and emailed to you, then we build your plan together in a 90-minute session. Prefer to talk it through first? The growth plan call is free.