Stage 2 · Go Global
You’ve proven it works here. Now what?
I help New Zealand B2B tech companies win customers in Australia, the US, the UK and Canada - and reach the capital that follows real revenue. Hands-on execution, not another strategy deck.
You built something good, and there’s a far bigger market waiting.
But getting there feels impossibly risky without the right commercial leadership. Three things stop most companies.
Revenue and capital chase each other
You need international revenue to attract capital. But you need capital to fund international growth. Round and round.
My job is to break the loop.
NZ trains you to sell the wrong way
New Zealand is a small, relationship-led market. Selling into Australia, the US, the UK or Canada needs a different playbook, and most founding teams are never trained for it.
Every quarter you wait, a competitor moves
The cost of delaying international entry is almost always higher than the cost of getting the right help now.
“Isn’t this what NZTE does?”
Partly, and you should absolutely use them. NZTE helps over 5,000 New Zealand exporters a year, with more than 750 people across 54 offices, and it costs you nothing to be a customer.
NZTE opens doors. I close the deals that come through them.
They will give you market intelligence, introductions and, if you make the Focus portfolio, access to co-investment.
What they will not do is sit in your Tuesday pipeline review, coach your rep through a stalled deal in Sydney, or rewrite your pitch the night before the meeting.
Most of my clients use both. If you’re already working with NZTE, bring that to the call - it usually makes the first 90 days faster, not slower.
Fractional CRO leadership that actually closes deals
I embed in your business as your Chief Revenue Officer - fractional cost, full commitment to your revenue. No report that sits in a drawer. I work with your team, build your pipeline and drive real international revenue.
Foundation
- Market validation and prioritisation
- Ideal customer profile for target markets
- Go-to-market strategy and sales process design
- Pricing for international markets
- 30-60-90 day roadmap
Execution
- Active deal progression and pipeline
- Outreach and prospect engagement
- Sales team coaching and uplift
- Partner and channel activation
- Bi-weekly reviews with the founder
Scale
- Revenue acceleration and deal velocity
- Process documentation for repeatability
- Team capability for the long term
- Board and investor reporting support
- Capital introductions for qualifying clients
Results start in 30 days, not 6 months
Market validated, key targets identified, outreach underway.
First discovery calls completed, pipeline being built.
First deal in progress, commercial process documented.
The Global Growth OS
Eleven diagnostics, each a focused 20-minute conversation with a personalised report, so your team, board and advisors reach the same evidence-based picture in an afternoon rather than weeks of workshops.
All eleven tools are included in a partnership at no extra cost. The International Readiness Scorecard is free to everyone.
Three phases, eleven tools
Foundation - are we ready, and where do we go?
Execution - how do we win there?
Scale and capital - how do we fund the next leg?
What clients say after working with me
SwalTech
First international sale, closed during the engagement.
“He was like a colleague and a partner rather than a contractor.”
Emma Hayes, CEO, SwalTechEnztec
A targeted sales push exceeded the plan - demand outstripped what the business could supply.
Read the full storyGoing offshore, specifically
The general questions about how I work, what it costs and what you’re committing to are on the work with me page.
What stage do we need to be at?
You should have product-market fit in New Zealand, meaning paying customers who love what you do, and enough revenue and runway to fund a genuine push offshore. It works best with a committed internal owner and the intent to build something repeatable, not to chase one deal offshore.
You don’t need it all figured out. If you’re not sure, the scorecard will tell you, and it will tell you honestly if the answer is not yet.
Which market should we start in?
For most New Zealand companies, Australia: close, culturally legible and cheap enough to get wrong. I’ve also sold into the US, the UK and Canada, and the right first market depends on your product, your proof and how you sell.
The US is the biggest market, not the best first one. It’s the most competitive, the most expensive to serve from here and the least forgiving of a vendor with no local references. Win in Australia and you arrive in the US with proof instead of hope. I’ve written about how to choose.
What is the Expansion Blueprint?
The paid first step for most Go Global engagements: a written report on all four foundations (are you ready, which market first, how you’ll win there, and whether you can afford it) plus a readout call, in about seven days. The price, what’s included and the guarantee are on the work with me page.
How is Go Global different from Grow?
Same discipline, harder conditions. Grow builds a sales engine that works without you in the room. Go Global takes that engine into a market where nobody knows your name, the buying process is different, and your New Zealand references carry less weight.
Go Global also includes the full Global Growth OS and runs a three-month initial term rather than 30 days, because a market entry needs a run at it.
Ready to take international expansion seriously?
I take a maximum of four embedded clients at a time, across both stages. If it might be a fit, the next step is an honest, no-pressure conversation.
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Not ready to go offshore yet?
Fix the engine at home first. It makes the offshore move considerably easier. See how Grow works.